Convenience for me has a huge impact on how I purchase, however shopping with convenience in mind it can be easy to fall into bad habits. I have three high street favourites when shopping for cruelty free products and toiletries which are also very reasonably priced. Almost every high street will have one of these stores too so it keeps your shopping simple, convenient and still cruelty free – Win Win!
For those who would rather not venture into the high street, all three of my favourite stores have great websites too.

Superdrug
Superdrug has done a fantastic job of introducing their own brands and ensuring the ‘leaping bunny’ logo is clearly displayed on the packaging. You can be reassured that the products you’re purchasing are cruelty free, thanks to the official seals of approval.
Toiletries for men and women, including deodorants, toothpaste and shower gel are all available in Superdrug’s own brand. These are easily identified by the star logo in the corner of the products and are extremely well priced. My hero product is the Superdrug Charcoal Toothpaste.
Superdrug Charcoal Toothpaste – £1.50

The Charcoal helps to remove stains, actually whitens teeth and gives you brilliantly fresh breath. The toothpaste is in fact black, but don’t be put off its just the charcoal. Superdrug also offer a sensitive version of this toothpaste too and often do a buy one get one half price deal. The toothpaste does contain Fluoride so for those looking for an organic product this isn’t for you.
Body Shop
The Body Shop continues to lead the way on corporate social responsibility projects, including their most famous movement of being Cruelty Free and campaigning for this in the UK and Europe too. The Body Shop price points are slightly higher than other high street brands but the quality easily justifies this. You can also be confident that anything you purchase will be Cruelty Free.
Moringa Shower Gel – £5.00 250ml

My hero toiletry product (as I have many favourite products from the Body Shop) is their Shower Gel. They have a fragrance to suit everyone and all part of a broader collection of soaps, hand creams and body butters. The shower gel is £5 for 250ml which may sound more expensive than most but I use a lot less due to the incredible formula, so it lasts twice as long. The best thing about the body shop shower gel is it actually feels indulgent and leaves your skin soft and smooth, not dry and dehydrated.
Holland and Barrett
A lot of people still think of Holland and Barrett as a health food store that sells lots of vitamins too. What your missing is a huge range of incredible beauty brands from Shampoo to toothpaste to sheet masks, Holland and Barrett have you covered. The best part of shopping there is their sales and promotions that are almost all year round, keeping it nice and easy on the purse strings.
Holland and Barrett are the only national retailer to have introduced an entire range of toiletries free from parabens and sodium lauryl sulphates so you can check for Cruelty Free and know they are clean products too. I have a lot of brand favourites that are sold at Holland and Barrett, including Dr Organics and Sukin. You can learn more about Dr Organics on my post here. But for toiletries my hero product has to be the Salt of the Earth deodorant.
Salt of the Earth Natural Unscented Stick Deodorant 90g £4.99

This isn’t your usual deodorant stick and for those used to spraying, this can be a huge change. Salt of the Earth encourage you to work with your body, not against it, using this classic natural, effective stick deodorant. It’s simple but powerful formula works without blocking the skin’s pores or leaving white marks on your clothes. The Salt of the Earth deodorant lasts up to 24 hours and must be applied to wet skin or the crystal must be wet before applying. Give this little crystal a try, I think its worth it.
Cruelty Free doesn’t mean its clean
You do need to remember when purchasing cruelty free, this does not guarantee the products are organic or free of nasty chemicals. Check out my post here on how to avoid those dirty ingredients.

I hope this quick guide has helped make your shopping trips that little bit easier. I remember the first time I went cruelty free shopping with my mum she was rather overwhelmed so please let me know how you get on, she didn’t have this guide though.. Good Luck!